Branston is an English food

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

best known for the original Branston Pickle, a jarred

pickled Pickling is the process of preserving or extending the shelf life of food by either anaerobic fermentation in brine or immersion in vinegar. The pickling procedure typically affects the food's texture and flavor. The resulting food is called ...

chutney A chutney is a spread in the cuisines of the Indian subcontinent. Chutneys are made in a wide variety of forms, such as a tomato relish, a ground peanut garnish, yogurt or curd, cucumber, spicy coconut, spicy onion or mint dipping sauce. ...

first made in 1922 in the village of Branston near

Burton upon Trent Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a market town in the borough of East Staffordshire in the county of Staffordshire, England, close to the border with Derbyshire. In United Kingdom Census 2011, 2011, it had a ...

Staffordshire Staffordshire (; postal abbreviation Staffs.) is a landlocked county in the West Midlands region of England. It borders Cheshire to the northwest, Derbyshire and Leicestershire to the east, Warwickshire to the southeast, the West Midlands Cou ...

Crosse & Blackwell Crosse & Blackwell is a British food brand. The original company was established in London in 1706, then was acquired by Edmund Crosse and Thomas Blackwell in 1830. It became independent until it was acquired by Swiss conglomerate Nestlé in 1960. ...

. The Branston factory proved to be uneconomical, and production was moved to Crosse & Blackwell subsidiary, E Lazenby & Sons in

Bermondsey Bermondsey () is a district in southeast London, part of the London Borough of Southwark, England, southeast of Charing Cross. To the west of Bermondsey lies Southwark, to the east Rotherhithe and Deptford, to the south Walworth and Peckham, a ...

, London, where it invested in new buildings in 1924 and 1926, which remained in use until 1969. In 2004, the pickle business was sold by

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

Premier Foods Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd ...

and production was moved to

Bury St Edmunds Bury St Edmunds (), commonly referred to locally as Bury, is a historic market town, market, cathedral town and civil parish in Suffolk, England.OS Explorer map 211: Bury St.Edmunds and Stowmarket Scale: 1:25 000. Publisher:Ordnance Survey – ...

Suffolk Suffolk () is a ceremonial county of England in East Anglia. It borders Norfolk to the north, Cambridgeshire to the west and Essex to the south; the North Sea lies to the east. The county town is Ipswich; other important towns include Lowes ...

. Premier Foods sold the brand to

Mizkan is a Japanese company that produces vinegars (including seasoned rice vinegars, balsamic vinegars, and wine vinegars), mustards, salad dressings, authentic East Asian sauces, nattō, and other food products. It is based in Handa, Aichi ...

in 2013, at which time it ceased to be labelled as Crosse and Blackwell because in Europe this name was sold separately to

Princes Group Princes Group is an international food and drink group involved in the manufacture, import and distribution of branded and customer own-brand products. Customers include major supermarkets, convenience stores, foodservice operators, wholesale su ...

. Over 17 million jars a year are sold in the UK.

Original pickle

Branston Pickle is made from a variety of diced vegetables, including swede (rutabaga), carrots, onions and cauliflower pickled in a sauce made from vinegar, tomato, apple and spices. Branston Pickle is sweet and spicy with a

-like consistency, containing chunks of vegetables in a thick brown sticky sauce. It is commonly served as part of a

ploughman's lunch A ploughman's lunch is an English cold meal based around bread, cheese, and fresh or pickled onions.Hessayon, ''The new vegetable and herb expert'', 2014, p. 73 Additional items can be added such as ham, green salad, hard boiled eggs, and ...

, a popular menu item in British

pub A pub (short for public house) is a kind of drinking establishment which is licensed to serve alcoholic drinks for consumption on the premises. The term ''public house'' first appeared in the United Kingdom in late 17th century, and was ...

s. It is also frequently combined with cheddar cheese in sandwiches, and many sandwich shops in the UK offer cheese and pickle as an option. It is available in the standard 'chunky' version, a 'small chunk' variety, and a 'smooth' variety that is pureed, which makes it easier to spread onto bread; convenient squeeze-bottle packs are amongst the range. Branston also has flavoured pickles including Sweet Chilli and Beetroot flavoured pickle.

Brand extension

Additional Branston products include

mayonnaise Mayonnaise (; ), colloquially referred to as "mayo" , is a thick, cold, and creamy sauce or dressing commonly used on sandwiches, hamburgers, composed salads, and French fries. It also forms the base for various other sauces, such as tartar ...

tomato ketchup Ketchup or catsup is a table condiment with a sweet and tangy flavor. The unmodified term ("ketchup") now typically refers to tomato ketchup, although early recipes used egg whites, mushroom ketchup, mushrooms, oysters, grapes, mussels, or wal ...

brown sauce Brown sauce is a condiment commonly served with food in the United Kingdom and Ireland, normally dark brown in colour. The taste is either tart or sweet with a peppery taste similar to that of Worcestershire sauce. Brown sauce is typically eate ...

salad cream Salad cream is a creamy, pale yellow condiment based on an emulsion of about 25–50 percent oil in water, emulsified by egg yolk and acidulated by spirit vinegar. It is somewhat similar in composition to mayonnaise and may include other ing ...

, and

baked beans Baked beans is a dish traditionally containing white beans that are parboiled and then, in the US, baked in sauce at low temperature for a lengthy period. In the United Kingdom, the dish is sometimes baked, but usually stewed in sauce. Canned ...

. In October 2005,

launched Branston Baked Beans. The marketing and promotion of this product was aimed at challenging Heinz's dominance of the UK baked bean market. This marketing included an advert, featuring a Branston Bean Tin explaining how Branston Beans are very "saucy". Promotional activities included a 'Great British Bean Poll' where members of the public across the country were invited to blind taste both 'the brand leader' (assumed to be Heinz) and Branston. In the poll, 76% of participants picked Branston over Heinz. Heinz elected to change their recipe in the face of this aggressive activity. Premier Foods also attempted to leverage the traditional Branston Pickle brand name by producing Branston Relishes in four different flavours: Hot Chilli & Jalapeño, Gherkin, Sweet Onion and Tomato & Red Pepper. Around November 2015, a sweet chili-flavoured pickle was launched, and the brand's rich and fruity sauce was re-launched, along with two new sauce flavours, rich and spicy and rich and smoky. In 2017, Branston launched its tomato ketchup, mayonnaise and

lines in single-serving

sachet A sachet is a small scented cloth bag filled with herbs, potpourri, or aromatic ingredients.Oster, p. 54 A sachet is also a small porous bag or packet containing a material intended to interact with its atmosphere; for example, desiccants ...

packaging. Walkers once produced a variety of crisps called "Cheese and Branston Pickle".

Sale to Mizkan

Branston Depot - the original home of Branston Pickle - geograph

In late 2012, it was announced that as part of an aggressive debt reduction strategy, Premier Foods would be selling the Branston brand to Japanese food manufacturer

Group for £92.5 million, joining

Sarson's Sarson's is a brand of malt vinegar brewed in the United Kingdom. It is sold in pear shaped bottles with a flip top and the brand is currently owned by Mizkan. Sarson's also produces vinegar for Sainsbury's, 3663, Chef, Independent and Mizkan. ...

vinegar and Hayward's pickled onions as recent Premier Foods to Mizkan brand acquisitions. The Bury St Edmunds plant continues to manufacture Branston products.

Availability outside the UK

Branston Pickle is sold in Ireland, the United States, Canada, Australia, New Zealand, Norway, France, Denmark, Malta, Singapore ( Cold Storage and

Market Place A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from the Arabic), '' ...

), Germany (

REWE Rewe (stylized as REWE; ) is a supermarket chain in Germany and the main brand of Rewe Group headquartered in Cologne. The name originated from an abbreviation of the original name "Revisionsverband der Westkauf-Genossenschaften" (Audit unio ...

and Globus Warenhaus), Turkey (

Kipa Kipa or KIPA may refer to: * Kipa (supermarket), a Turkish supermarket chain * alternative spelling of kippah, a type of Jewish hat People with the name * Ming Kipa (born 1988), Nepalese Sherpa girl who climbed Mount Everest * Rangi Kipa (born 19 ...

), the Netherlands, the Czech Republic, Slovakia (

Tesco Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues and the ninth-largest in th ...

Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...

(

Carrefour Market Etterbeek Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which ...

), Hong Kong (

Taste The gustatory system or sense of taste is the sensory system that is partially responsible for the perception of taste (flavor). Taste is the perception produced or stimulated when a substance in the mouth reacts chemically with taste receptor ...

), Indonesia (Kemchicks), South Africa, Southern Spain (Supersol and

Carrefour Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, whic ...

), Thailand (

Chiang Mai Chiang Mai (, from th, เชียงใหม่ , nod, , เจียงใหม่ ), sometimes written as Chiengmai or Chiangmai, is the largest city in northern Thailand, the capital of Chiang Mai province and the second largest city in ...

, Rimping), Vietnam, Angola and Namibia.

References

External links